Why Every Realtor Should Use Email Marketing in 2021 & Beyond

Email marketing is highly effective for realtors. It provides a novel and efficient way to engage and connect with clients and associates. It is a tool an agent should view as a tremendous opportunity to support and grow their business.  

Fortunately, starting an email marketing strategy is relatively easy, inexpensive, and efficient. 

Another benefit realtors gain from incorporating a good email marketing strategy is it’s a modern way to build stronger client relationships with less time and effort than traditional methods. For many profitable agents, email marketing is a key to unlocking greater sales conversions. 

Real Estate & Email Marketing Statistics:

  • 93% of realtors rely on email as their primary mode of communication.
  • 39% of home sellers find their listing agent through a friend or referral.
  • 59% of marketers say email marketing is their most effective tool.

Engage Clients With Email Marketing

Meaningful and consistent engagements with current and past clients are essential for all realtors who plan to stay in the property game longer than the career average of five years. Why is that? Simply stated, realtors who are successful in connecting with previous clients are better able to generate repeat business and earn valuable referrals.

Email marketing is an excellent way to stay engaged with your real estate clients.

With a thoughtful email marketing strategy in place, a realtor can easily reach out to any number of contacts at once to provide them with interesting and relevant information. Those with concerns about contacts becoming annoyed with their campaigns should consider this: 73% of millennials prefer a business to contact them by email.

And, in a recent email marketing study, 59% of participants conveyed that email marketing campaigns affect their purchasing decisions.

Email Marketing + Client Engagement: The Takeaway

What’s the takeaway from this? Essentially, people want the businesses and professionals they are interested in to reach out to them. However, keep in mind that the information you send to your contacts must be relevant to them and provide quality information.

Email Marketing Secures A Good Reputation

Reputation management is critical for real estate agents and should be employed when striving to increase profitability. Email marketing can positively influence an agent’s reputation within their client base. It’s a fantastic way to let clients know why they should choose you when buying or selling a property because you can easily showcase your skills and knowledge as a top real estate agent.

Demonstrate Expertise with Email Content

Every real estate agent has a uniqueness they use to connect with their clients. Email content is a great way to highlight an agent’s strengths and personality in a way that resonates with their ideal clients.

For example, a real estate agent specializing in residential investment properties can share tips with clients in their email campaigns on managing tenants. Or, they can suggest ways of navigating how to operate a short-term rental property.

By sharing this relevant and helpful information, the realtor with a niche in residential property investing will show their contacts that they are a trusted expert that they can connect with when seeking to purchase an investment property.

Showcase Community Connections

Being active in your community is great for securing a great reputation among your clients and colleagues. Promoting the causes and organizations you’re committed to is key to maintain your reputation as a trustworthy and thoughtful real estate agent. It demonstrates you care about the community and clients. 

Featuring your community and charity connections in an email campaign is a great way to educate your contacts about causes you’re passionate about and also serves to keep your hard-earned reputation in good standing. It’s also a great way to leverage online networking opportunities.

Email Marketing + Agent Reputation: The Takeaway

Email marketing effectively keeps your reputation as a highly effective and informed realtor at the forefront of your client’s mind.

Learn Your Client’s Needs With Email Marketing

Email marketing strategies including list segmentation, drip campaigns, and automated messaging are invaluable for staying informed about your client’s wants and needs. With most email marketing platforms, such as SendInBlue, you can easily see what information your readers find most engaging.

This is helpful to learn where your contacts’ interests lie and allow you to alter the email content to suit their needs better. 

For example, let’s say in a high-performing realtor’s monthly newsletter to their complete client list, they notice a select group of the readers chose to learn more on why top-realtors are switching to cloud-based brokerages. From this campaign, they can clearly see who may be interested in receiving more information on that subject. This provides the realtor with an opportunity to reach out to these high-value contacts about new brokerage opportunities.

Email Marketing + Client Knowledge: The Takeaway

With email marketing, an agent can easily find out information their contacts are interested in receiving and better understand their client’s needs.

Email Marketing: Don’t Miss Out

Real estate agents should not shy away from developing a sound email marketing strategy. They are an effective way for brokers to stay connected with clients, understand your clients changing needs, and also as a way to improve, maintain and create new client relationships.

Learn more ways to increase your success as a real estate agent by reading other articles on the High Growth Life blog.

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Phil Hahn

Phil Hahn

Phil Hahn didn’t become a top 1% REALTOR® by following the status quo and sticking to the same old script. He did it by recognizing opportunities, creating connections, and giving 110% to every client, every day. Unsatisfied with being the best of the best, Phil sought new challenges and discovered eXp Realty. After reviewing the numbers and long-term strategy, he recognized the fledgling brokerage’s potential and joined them as a mentor. Using the tools, processes, and advanced technology of eXp, Phil is actively working with high-performing real estate agents in Canada and the United States to help them succeed in their business and excel in their market.


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