Top 5 Proven Strategies for Realtors to Increase Profits in 2021

North America’s real estate industry has been through several dramatic twists, turns, and overall turbulent conditions throughout most of 2020. However, most realtors are well-adapted to surging highs and tumbling lows inherent to the property market. Success in the real estate industry is largely founded on core principles that don’t change, no matter how challenging adapting to unique circumstances may be.

As we near the end of 2020 and begin to look towards 2021, now is a good time for realtors to focus on proven methods in order to see an increase in profits in the next calendar year, including:

  • Improve Client Relationships
  • Lead Generation
  • Customer Resource Management Systems
  • Industry Training
  • Strategy to Survive Market Downturns

In this article, the High Growth Life team is taking a deeper look at these five reliable strategies that top real estate agents already rely on to perpetuate continual success.

Realtor Success Tip #1: Improve Client Relationships

It’s no secret that having a good relationship with current, past, and prospective clients is an absolute necessity if realtors want to see long-term success in the real estate industry. However, it’s not always the easiest part of an agent’s job. But, it’s worth the effort. 

By actively working to improve client-realtor relationships, you’ll gain valuable insight, demonstrate you’re trustworthy, and likely earn new opportunities. And, two key traits that go a long way with realtor-client relationships are being accessible and approachable to your clients.

Be Accessible

When clients know they can easily reach you, they’ll be more likely to seek your advice and counsel for real estate questions. Being accessible is a great way to maintain and initiate great client relationships. 

And, being accessible doesn’t mean a realtor needs to be answering their phone at all hours of the day and night. Current technology allows agents to stay connected with their clients while maintaining a good work-life balance. Personal websites, social media platforms, and creating videos are all great methods that your clients can use to access your skills and information.

Be Approachable

A friendly smile goes a long way when developing a quality relationship with your clients. And, showing a genuine interest in your client will help you understand their unique needs while increasing trust. When dealing with a prospective buyer, seller, or another real estate professional, be sure to maintain an approachable demeanour.

Realtor Success Tip #2: Create Lead Generation Opportunities

Finding new opportunities for quality leads in the real estate market can be tricky, especially in highly competitive markets such as Los Angeles or downtown Vancouver. A great way to reduce the amount of time it takes to find new leads is to partner with a global community with abundant in-house lead generation opportunities.

Use a Customer Resource Management System (CRM)

If you’re not using a customer resource management (CRM) software system already, then it’s time to find one. CRM’s are essential for streamlining tasks, organizing schedules, and enabling you to focus more fully on your customers needs.

eXp Realty provides their members with exclusive access to a state-of-the-art, real estate focused, CRM platform that is essential for both managing your business and for securing reliable sales leads.

Realtor Success Tip #3: Know Your CRM System

As mentioned above, having a CRM is vital for keeping your business well organized and efficient, in addition to the many other benefits a relevant CRM software can provide. However, just having a CRM is not enough. It’s essential to invest the time and effort required to understand and properly utilize the power of your CRM.

Industry professionals with access to both eXp Realty’s CRM software, as well as the exclusive training provided, have immense potential to increase their profit margins in 2021. Understanding how to maximize the capabilities of a quality CRM is made easy with on-going training options and easy access to tech support.

Realtor Success Tip #4: Improve Your Skill Set

In addition to providing training for a powerful CRM system, eXp Realty members have easy and continual access to skill-enhancing opportunities with our cloud-based brokerage. One challenge that often keeps realtors from increasing their sales numbers is by not staying relevant with market fluctuations and changes in client demands. 

Additionally, emerging technology tools can present hurdles for those uncomfortable with computers and online interactions. Staying present and in the know by regularly engaging in professional development courses is a smart choice for real estate agents to reach their sales targets in 2021.

Realtor Success Tip #5: Be Prepared for Potential Downturns

Despite the best efforts of even top-performing real estate agents, no one is completely immune from an economic downturn that inevitably negatively impacts the housing and property markets. Other causes for a realtor to encounter slower than normal sales can also include personal reasons, such as welcoming a new baby to the family or dealing with health issues.

When situations beyond our control impact an agent’s ability to earn commission, it’s important to have a back-up plan that can provide a reliable source of income until conditions improve. A smart way to achieve this is by joining a global community where residual income and profit sharing opportunities can provide the security agents and their families need.

Increase Profits in 2021 with High Growth Life

If you’re a realtor looking for a better, more successful, and less risky way to conduct your business, it’s time to connect with the team at High Growth Life. We’re confident we can help your real estate business or agency reach the next level of success. Contact us today to get connected with a global community of innovative and driven professionals.

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Phil Hahn

Phil Hahn

Phil Hahn didn’t become a top 1% REALTOR® by following the status quo and sticking to the same old script. He did it by recognizing opportunities, creating connections, and giving 110% to every client, every day. Unsatisfied with being the best of the best, Phil sought new challenges and discovered eXp Realty. After reviewing the numbers and long-term strategy, he recognized the fledgling brokerage’s potential and joined them as a mentor. Using the tools, processes, and advanced technology of eXp, Phil is actively working with high-performing real estate agents in Canada and the United States to help them succeed in their business and excel in their market.


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